Tyre boss Michael Welch: 'I wanted to show people what I was made of'
Full-length Financial Times profile covering the whole career, from tyre fitter at 16 to the Michelin sale and the launch of Rolo Tires.
Media
Highlights from more than two decades of press coverage and interviews, from the beginnings of Blackcircles.com to the Michelin acquisition, the move into the US and the launch of Rolo Tires.
Full-length Financial Times profile covering the whole career, from tyre fitter at 16 to the Michelin sale and the launch of Rolo Tires.
Recent business profile reflecting on the decade since the Michelin sale and on scaling companies from Scotland.
Financial Mail on Sunday interview on being made redundant at 17, building a tyre business from scratch and what that route offers young people out of work or education.
Long-form independent interview on Rolo Tires and its direct-to-consumer position against the established brand hierarchy.
The rebrand of the Tirebuyer organisation as Treadsy, and the strategy behind it.
Podcast
Jazz Shapers · Jazz FM · Elliot Moss · 24 February 2023
Long-form Jazz FM interview covering the first business, the Blackcircles years and the US ventures.
Video interview
SEMA (Specialty Equipment Market Association) · 27 August 2020
Interview recorded for SEMA on how independent tyre retailers compete with national e-commerce.
Explore the full archive of press coverage, interviews and announcements. Filter by year or subject, or search by publication and headline.
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A profile tracing Michael's entry into the tyre trade as a teenager, the Prince's Trust grant behind his first business, the founding and sale of Blackcircles.com to Michelin, his US tyre ventures and the launch of Rolo Tires.
Interview with Scott Reid reflecting on the decade since the Michelin acquisition and on the difficulty of scaling businesses from Scotland.
Interview by Calum Muirhead, Executive Editor of Financial Mail on Sunday, on starting a tyre business at 17 after redundancy, the route from Liverpool to Blackcircles.com and Rolo Tires, and what young people not in education, employment or training can take from it.
Reports the launch of Rolo Tires for the UK and Europe, including the planned phasing of direct-to-consumer sales.
Extended trade interview on Rolo Tires' direct-to-consumer strategy and how it differs from the established tyre brand hierarchy.
UK trade coverage of the Rolo Tires brand and its product launch timetable.
Trade reporting on the launch of Rolo Tires as a consumer tyre brand for European markets.
Announcement coverage of Rolo Tires' direct-to-consumer launch plan across six European markets.
Details the Rolo Tires proposition as a premium direct-to-consumer brand entering six European markets.
International coverage of The King's Trust anniversary gala in New York, quoting Michael on the grant that funded his first business as a teenager.
Scottish business coverage of the Rolo Tires launch and its European market entry.
Sets out Anglo Atlantic's remit supporting investors, operators and founders in the automotive aftermarket.
US trade reporting on the establishment of Anglo Atlantic, Michael's investment and advisory business for the automotive aftermarket.
Coverage of Lowe's launching LowesTires.com in partnership with Treadsy, the platform business built out of Tirebuyer.
Reports Michael's election as a Fellow of the Royal Society of Edinburgh among 57 new Fellows in 2024.
The Royal Society of Edinburgh's announcement of its 2024 Fellowship intake, in which Michael was elected a Fellow.
The Foundation's own announcement of Michael's appointment to its Board of Trustees for a three-year term.
Coverage of the 2024 RSE fellowship intake, which included Michael alongside other business and cultural figures.
The Royal Society of Edinburgh's official Fellowship register entry, listing Dr Michael Welch FRSE, elected in 2024 under discipline D3, Leadership in the Private Sector.
Reports the rebranding of the Tirebuyer business to Treadsy, the white-label platform later used for Lowe's Tires.
Hosted by Jonathan Bowman-Perks MBE · Inspiring Leadership
Leadership interview on building and running the combined US tyre e-commerce business.
Conversation on risk, adoption, dyslexia and dyscalculia, and the decisions behind selling Blackcircles.com.
Regional profile of his Merseyside beginnings, leaving school with few qualifications and the idea that became an online tyre business.
Hosted by Elliot Moss · Jazz Shapers
A 29-minute interview, published with a full transcript, covering Michael's career from the tyre bays to Blackcircles.com, the Michelin acquisition and his subsequent US businesses.
Hosted by Rebecca Bonnington · In the Business Coach's Chair
Long-form interview covering The Prince's Trust grant, building and selling Blackcircles.com to Michelin, the move to the United States with Tirescanner and Tirebuyer, and life in Miami.
First-person account of leaving school at 16, working as a tyre fitter, the Prince's Trust-backed first venture and the sale to Kwik Fit.
The Welch Trust donated £140,000 (the majority of the £220,000 cost) to bring MRI-guided Laser Interstitial Thermal Therapy to Edinburgh's Royal Hospital for Children and Young People, in partnership with Edinburgh Children's Hospital Charity and NHS Lothian. The equipment forms part of the Scottish National Paediatric Epilepsy Surgery Service.
Reports the combination of Tirescanner and Tirebuyer, creating a US business with a network of around 12,000 partner garages.
Confirms Michael as President and Chief Executive of the combined Tirebuyer business following the merger.
Business profile connecting the Blackcircles history to Michael's new role leading the combined US business.
US automotive retail podcast interview on scaling tyre e-commerce in the United States.
Recorded interview from the 2019 SEMA Show Stage in Las Vegas, released by SEMA in 2020 as part of the Wheel & Tire Council's video series. Michael sets out how Tirescanner uses e-commerce to give independent tyre retailers the online visibility of the big brands.
Interview recorded at the 2019 SEMA Show, reviewing Tirescanner's first year in business and how the online tyre retail landscape is changing for independent dealers.
US trade coverage of the Tirescanner launch, quoting Michael on the online visibility gap facing independent retailers and mobile fitting vans.
Company announcement of the Tirescanner.com consumer launch in the United States, distributed over the newswire.
Trade coverage of the launch of Tirescanner.com in the United States, backed by an initial investment of more than $1 million.
Local coverage of the Edinburgh Napier honorary doctorate, reported from Peebles where Blackcircles.com had its operations.
Scottish national coverage of the honorary Doctorate of Enterprise awarded by Edinburgh Napier University, published on the day of the ceremony.
Edinburgh Napier University's official register of honorary graduates lists Michael Welch as Doctor of Enterprise, conferred in 2016. This is the primary institutional source for the honorary doctorate and for the use of the title on this site.
Coverage of the honorary Doctorate of Enterprise conferred by Edinburgh Napier University at a ceremony in Edinburgh's Usher Hall on 7 July 2016.
Reports Michael's OBE in the 2016 New Year Honours for services to business and voluntary service to adoption and fostering.
A post from the official Royal Family account congratulating Michael Welch on his OBE, noting that he set up the tyre company Blackcircles with help from The Prince's Trust. It links the honour, the business and the Trust in a single institutional source.
The individual post has not been located in the account's public timeline; a screenshot supplied by Michael is held as the archive record. The link points to the account rather than the post.
Scottish business coverage of the 2016 New Year Honours list, including Michael's OBE.
Long interview given after the Michelin acquisition, on how the company grew and what came next.
A short official company film in which Michael introduces Blackcircles.com, its network of independent fitting garages and the Tesco Clubcard partnership. He states on camera that he launched Blackcircles in 2001.
Hosted by Douglas Fraser · Business Scotland
Broadcast interview recorded days after the Michelin acquisition, tracing how Blackcircles.com began and how it grew.
The BBC programme page remains online, but the audio is no longer available to play.
Automotive retail trade coverage of the Michelin acquisition.
Reports Michelin's initial acquisition of Blackcircles.com for £50 million, with Michael continuing with the business after the sale.
Michelin's official announcement of the acquisition, citing Blackcircles' revenue growth of around 20% a year since 2008.
Scottish national coverage of the Michelin acquisition and what it meant for the Edinburgh business.
Trade coverage of the acquisition, citing revenue of £28 million and growth of around 20% a year since 2008.
Pre-acquisition interview on international expansion plans and the investment behind them.
Fireside chat at CodeBase in Edinburgh, with Michael interviewed about building Blackcircles.com.
No recording of this session was published; the event record remains online.
First-person career profile covering his adoption, leaving school at 16, the founding of Blackcircles.com and the possibility of a stock-market listing.
Library interview piece from the Blackcircles era, recounting the cold approach to Sir Terry Leahy that led to his mentorship and investment.
Published by The Marketing Society as a written library interview; no recording of the session was released.
Reports a 30% rise in Blackcircles sales to £23.2 million and the company's European expansion plans.
Reports Blackcircles' growth during the period when former Tesco chief executive Sir Terry Leahy was involved as an investor and adviser.
Interview on Michael's teenage start in the tyre trade, his first mail-order tyre venture and the approach from Kwik Fit.
Trade report on the company's first retained profit, ten years after it began trading.
Scottish national coverage of the company's first reported profit, describing the business as set up in 2001.
Reports the RAC Tyres white-label partnership, an early example of the platform model Michael later used in the United States.
Coverage of the German-language launch, an early move into continental European markets.
Interview-led piece on the marketing model behind the online business as its fitting network passed 300 garages.
Reports senior hires as the business scaled, describing Blackcircles.com as launched in 2001 by managing director Mike Welch.
Founder profile in the Young Guns series covering the 2001 launch, an angel investment round and the fitting-network model.
Growth report on the expanding fitting-garage network and the company's turnover forecast.
One of the earliest trade profiles of Blackcircles.com, describing its fitting network of close to a thousand garages and its ambitions for online tyre retail.
Trade report on Blackcircles.com winning a Scottish e-business award, noting Michael Welch's earlier Shell LiveWIRE win.
Early national feature on Blackcircles.com by Kate Hilpern, covering the fitting-network model, quality control and turnover of £3.5-4 million. States that the company was founded in September 2001.